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Media Audit Services

Contract ID: RM3727

Start Date: 22/12/2015

End Date: 22/12/2018

Description

This framework provides access to an audit service for media bought through the Media Buying framework (RM1051). It is a single supplier agreement which covers all online and offline channels including:

  1. Television – spend benchmarked versus TV pool, cost performance by sales house, marketplace update.
  2. TV audit target audiences could include – ABC1 adults, ABC1 Med, All Adults, Housewives with Children.
  3. Press – spend benchmarked versus Press pool, cost performance analysed by individual title, magazines and supplements, marketplace update.
  4. Radio – spend benchmarked versus Radio pool, cost performance by sales house, marketplace update.
  5. Out of Home – spend benchmarked versus Outdoor pool, cost and quality analysis by format, marketplace update.
  6. Digital Display – spend benchmarked versus Digital pool, analysis of performance by site, analysis of free of charge inventory.
  7. Cinema – spend benchmarked versus Cinema pool, cost performance by sales house, marketplace update.
  8. International Auditing – any market may be required for audit purposes, but the below are typically audited – USA, Brazil, Germany, France, Oman, Kuwait, Bahrain. Channels could include TV, Press, Radio, Out of Home, Digital Display, and Cinema.

Benefits

Media audits and deep dives enable robust commercial contract management; provide insight for future buying strategies; and allow you to benchmark your pricing against a pool of top media buyers in the market.

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Access

This framework can be used by Central Government customers and organisations across the public sector.

Before using this agreement you should ensure that you have applied for and received internal approval.

Direct award process

This is a single supplier agreement with direct award only. Customers should contact the named individual below to discuss requirements and generate a quote.

Supplier name: Ebiquity Associates Limited

Lead contact name: Donna Malone

Email: donna.malone[at]ebiquity[dot]com

Telephone: 020 7650 9654

Customers are required to complete the Order Form before commencing services.

 

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Background

The agreement enables customers to validate the performance of the Media Buying agency (Carat), enabling KPI and SLA performance to be confirmed.

The procurement was undertaken with strong engagement from senior stakeholders and media buying experts across the key spending departments to deliver a more streamlined, up-to-date and compliant solution.

We continue to work in partnership with key spending departments to focus on managing relationships, performance management, benchmarking and data sharing to ensure that the best deals are maintained.

 

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Lot details

Lot Number Lot Name Lot Category Number of Suppliers Contract Expiry
1 Media Audit Services Communications 1 - click here to view suppliers 22/12/2018

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Framework Manager Contact Details

Bridget Santander

bridget.santander@crowncommercial.gov.uk

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