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Campaign Solutions

Contract ID: RM3774

Start Date: 16/12/2016

End Date: 15/12/2020


Synopsis: Choose from 27 agencies to design, develop and execute integrated marketing campaigns.


Full description: This agreement covers all the services you need to run end-to-end marketing campaigns. It is a single lot agreement. Each of the 27 agencies is able to deliver all the tasks required to design, plan and run a campaign so you can hire a best in class agency.

If you have more niche, tactical or standalone requirements use the Communication services RM3796 agreement. 




  • A single contract with one agency for an integrated, end to end approach
  • Agencies offer innovative solutions to your brief
  • Agencies have been assessed via a competitive tendering process
  • Range of best in class agencies of all sizes from small to global
  • Includes agencies with bases across the UK and overseas
  • Strategic partnership approach with outcome focussed campaigns
  • Agencies encouraged to sub-contract for expertise not available in house to deliver best solution

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Before using this agreement you must have internal approval. If you are in central government and spending over £100,000, you must also seek approval from the Professional Assurance Group. Refer to the Government Communication Service website, or email communications.controls[at][dot]uk if you have any questions about the approval process.  


Charge for central government

Central government buyers using this framework are required to pay a charge of 1% of the total contract value.

The charge is a set contribution from all government communications expenditure through the frameworks and funds the Government Communication Service (GCS). It has been in existence since 2013/14 and approved by the Civil Service Board, Ministerial Board and with the agreement of all Directors of Communications.

The 1% management charge is collected by suppliers on behalf of GCS and is added to the total net value of each invoice. This charge is not payable by any buyers other than central government.


Further competition

Before appointing an agency you will need to run a further competition, see the guidance notes for further information. You can use CCS’s eSourcing tool to do this, or your own process.

You can also email CCS with questions: info[at][dot]uk.




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Campaign Solutions has been developed using the knowledge and expertise of the CCS communications category team and Government Communication Service (GCS), in tandem with the feedback received from many industry partners, customers and departments.

The framework has been designed to facilitate collaborative working to solve problems and offer flexibility in respect of fully integrated, end-to-end campaign requirements, whilst enabling the agencies to tap into innovative solutions and offer the opportunity to build collaborative relationships. In addition, the resulting single lot agreement identifies specialisms rather than being split into lots to address feedback received during our engagement with customers and agencies.

This agreement will work in conjunction with the Communication Services agreement, which will be available shortly, and is designed to meet more niche or tactical requirements that your chosen agency may not be able to provide in-house.

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Lot details

Lot Number Lot Name Lot Category Number of Suppliers Contract Expiry
1 Campaign Solutions Communications 28 - click here to view suppliers 15/12/2020

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Framework Manager Contact Details

Zohaib Bhutta

0345 410 2222

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