Customer support call 0345 410 2222
Supplier support call 0345 010 3503

Behavioural Insights

Contract ID: RM6004

Start Date: 05/02/2018

End Date: 04/02/2021


Behavioural Insights is an innovative framework which enables you to tap into the very best behavioural insights expertise. It is a single lot, multi-supplier agreement.

A supplier appointed through this framework will be able to inform policy and service design by using behaviour change, with an emphasis on finding innovative ways of encouraging, enabling and supporting people to make better choices for themselves.

The solution will encompass the end-to-end process of delivering a range of applied behavioural insights services:

  • Policy analysis, development and advice
  • Service insight, service design, service delivery and organisational reform
  • Design and implementation of trials
  • Evaluation and reporting of trials
  • Capability building, including the design and delivery of learning activities
  • Thought leadership, including strategic work to review and identify untapped opportunities to apply behavioural insights


  • A new and innovative approach to accessing behavioural insights expertise
  • Buying services can be complex and costly, this agreement can reduce the time and costs associated with the procurement by offering a facility that has already been competitively tendered
  • We have introduced a number of suppliers that are new to working with government and will contribute to driving innovation

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Before using this agreement you should ensure that you have applied for and received internal approval.

Further competition

Customers are required to run a further competition to access the framework, full detail is available in the customer guidance notes.

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Behavioural Insights has been developed using the knowledge and expertise of the Crown Commercial Service (CCS) and Cabinet Office, in tandem with the engagement feedback received from industry partners, customers and departments.

The framework has been designed to facilitate an innovative approach to decision making, founded on a strong understanding of human behaviour. 

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Lot details

Lot Number Lot Name Lot Category Number of Suppliers Contract Expiry
1 Behavioural Insights Communications 6 - click here to view suppliers 04/02/2021

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Framework Manager Contact Details

Graham Perry

0345 410 2222

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